Hi there, I'm Mike.

Lead Generation & Digital Marketer

E-MAIL ME

"I fight for the users." -Tron

In all of my marketing efforts, I aim to make sure that I am always providing the best possible experience for the end-user. In the end, I believe this creates the best long-term value for both the customer and the business.

DATA-DRIVEN

Measuring & evaluating metrics, KPIs, conversions, etc. are critical to the long-term success and scale-ability of any marketing campaign. With that said, data must not be viewed in a vacuum; rather, it needs to be understood in proper context.

MACRO & MICRO PERSPECTIVES

Thanks to my varied experience, I am able to view situations from multiple perspectives. Understanding the big picture, as well as the importance of minute details enables me to make decisions that make sense from both points of view.

ENTREPRENEURIAL

In addition to expanding upon and improving existing operations, I am comfortable rapidly building solutions from scratch. My entrepreneurial endeavors have enabled me to implement new technologies and adjust to new challenges with ease.

Looking to hire a rad PPC specialist?

E-MAIL ME

Hello!

Your Company Tagline
© Copyright 2015

SKILLS

Pay-Per-Click
Inbound Marketing

ABOUT ME

The highlights of my life consist of overcoming obstacles and having unique experiences. I am able to achieve these things through the following hobbies:

Off-roading, traveling, exploring interesting places, seeking new experiences, keeping up with cutting-edge technology, cooking, DIY projects, and more.

PAY-PER-CLICK

INBOUND MARKETING

ADWORDS
DISPLAY
BING ADS
PAID SOCIAL
RE-MARKETING
LANDING PAGES

GOOGLE ANALYTICS
E-MAIL MARKETING / AUTOMATION
CONVERSION RATE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
CRM INTEGRATION

ROI DRIVEN REPORTING

JACK-OF-ALL-TRADES

EXCEL
HTML, CSS
UNBOUNCE
WORDPRESS
PHOTOSHOP
...AND MORE!

PPC / SEO Marketing Specialist at Artonic
Owner / Operator at Axe Packs
Digital Marketing Manager at Magnachek
Co-Founder at Lava
Process Analyst Intern at Toyota
Project Manager Intern at HelloWorld

EXPERIENCE

Contact me.

HOW I SOLVE PROBLEMS

WANT TO KNOW MORE?

PPC / SEM Account Manager at The PPC Guys
Owner / Operator at Axe Packs
Digital Marketing Manager at Magnachek
Co-Founder at Lava
Process Analyst Intern at Toyota
Project Manager Intern at HelloWorld
PPC / SEO Marketing Specialist at Artonic

ABOUT ME

The highlights of my life consist of either overcoming obstacles or creating and having unique experiences. I am able to achieve these things through the following hobbies:
 
 
 

Off-roading, exploring space and mind (travel and learning), implementing new technologies in my life (IoT), cooking, competitive gaming, homebrewing, DIY projects, and much more.

I’m a digital marketer who loves using data to tell stories and crush expectations - all while having a positive impact on those around me. I'm a big fan of spreadsheets, ROI driven decisions, and building awesome customer experiences.

I’m a digital marketer who loves using data to tell stories and crush expectations - all while having a positive impact on those around me. I'm a big fan of spreadsheets, ROI driven decisions, and building awesome customer experiences.

Take a look around, get to know me a little and reach out if you'd like to work together.

You know you want to.

Click to learn more about each of my experiences.

Or don't. It's entirely up to you.

The highlights of my life consist of overcoming obstacles and having unique experiences. I am able to achieve these things through the following hobbies:




Off-roading, traveling, exploring interesting places, seeking new experiences, keeping up with cutting-edge technology, cooking, competitive gaming, home-brewing, DIY projects, and much, much more.
Hire Mike
WHYEXPERIENCESKILLSABOUT ME

EXPERIENCE

I manage pay-per-click campaigns (AdWords, Bing Ads, Facebook, Instagram, LinkedIn, etc.) for SaaS companies, global service providers, eCommerce / retail businesses, and local service clients with budgets ranging from $500/mo to $330,000/mo. Between routine account management and strategic planning, I also work with clients setting up, integrating & utilizing CRMs and/or closed-loop revenue reporting to adjust strategies based on lead volume, lead quality, revenue, etc. Additionally, I design, build, and test landing pages & display ads to improve conversion rate and increase total lead generation.
PPC Account Manager
At Artonic, I was responsible for managing paid media campaigns on behalf of local, regional, and national clients.
In tandem with the paid efforts, I was responsible for landing page creation and conversion rate optimization (A/B testing). I also executed pre-launch SEO best practices for new site launches, SEO refreshes for existing sites, managed content creation & e-mail marketing strategies. Lastly, I communicated internally on agency strategy as well as externally to clients to plan future campaigns & report on the successes of their campaigns.
Digital Marketing Account Manager
I launched Axe Packs on a shoestring budget and received a grant from Start Garden - a Grand Rapids based business accelerator. I built the site on CrateJoy's subscription eCommerce platform, sourced wholesale products, acquired custom international products, taught myself paid digital marketing, managed inventory and fulfilled orders.
Owner / Operator
At Magnachek, I managed marketing and sales operations. I implemented data-driven marketing tactics, a CRM, brand standards, e-mail marketing, call tracking, and more. During my time here, I utilized digital marketing tactics to increase a 49% increase in total RFQs month-over-month, while reduceing Cost / RFQ by 12%.
Digital Marketing Manager
Marketing Intern
During my sophomore year of college, I interned at ePrize (now HelloWorld). While there, I assisted with the build, launch and support of 20+ campaigns for a variety of clients, such as Coca-Cola, QVC, and Tag Heuer.
I've worked in SEM/SEO at two marketing agencies, been a marketing manager at an engineering services firm, started a subscription eCommerce store, and more.

Hi there, I'm Mike.

AMBITIONS

- Pursuing & promoting technology that makes the world a better place
- Creating and sharing experiences with those around me
- Pushing myself to better understand the human condition through daily life, travel and exploration
Off-roading, traveling, cooking, DIY projects,  gaming, and much more.

HOBBIES

HOBBIES

Off-roading, traveling, cooking, DIY projects,  keeping up with cutting-edge technology, and much more.